Internationalization of BusinessLaajuus (3 cr)

Objective

Students know the nature of international business and steps taken to start the internationalization process. Students know the importance of cultural differences, political and legal factors and management styles in regards to international business.

Students know the basics of conducting research for a market entry plan. Students know about various entry modes in international business.

Content

- Introduction to International Trade
- Globalization
- Cultural Environment of International Trade
- Political Factors
- Legal Factors
- Entry Modes

Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Assessment criteria, satisfactory (1)

The completed market entry strategy, final exam and classroom performance are of a passable level in terms of knowledge, skills and their further professional application.

Assessment criteria, good (3)

The completed market entry strategy, final exam and classroom performance are at a good level in terms of knowledge, skills and their further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

The completed market entry strategy, final exam and classroom performance are at an excellent level in terms of knowledge, skills and their further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.