Internationalization of Business (3 cr)

Evaluation scale

1-5

Content scheduling

• Introduction to internationalization of business
• Internationalization process
• Drivers and barriers to internationalization
• Modes of foreign market entry & decisions
• International business environment analysis
• Cultural intelligence and cross-border management
• International strategies
• Global competitive strategy
• Control of foreign operations
• International HRM
• Transnational knowledge and innovation management
• Headquarters and subsidiaries’ roles
• International marketing and supply chain issues
• Risk assessment and mitigation in global operations

Objective

Students know the nature of international business and steps taken to start the internationalization process. Students know the importance of cultural differences, political and legal factors and management styles in regards to international business.

Students know the basics of conducting research for a market entry plan. Students know about various entry modes in international business.

Content

- Introduction to International Trade
- Globalization
- Cultural Environment of International Trade
- Political Factors
- Legal Factors
- Entry Modes

Students can find international and academic sources related to course tasks. Students can relate material to sustainability, and career guidance with a focus on entrepreneurship.

Materials

• Hill, C.W. Global Business Today, 11th Ed. Irwin, New York, UK: McGraw-Hill (Chapter. 1-2-4-8-12-13).
• Czinkota, M., I. Ronkainen & M. Moffet, International business, 8th ed. J. Wiley &Sons, NY
• International Business Environments & Operations (14th Edition) by Daniels, Radebaugh, Sullivan. Published by Pearson.
• All materials from the lecture and case study will be available in MOODLE.

Teaching methods

The teaching methods for the Internationalization of Business, tailored for engaging and practical learning: lectures with real-world examples, interactive discussion, interactive assignment or hands-on activities, real-world case studies to ensure hands-on learning, group project, peer reviews & presentations. These methods aim to balance theory with practical, real-world experience - ideal for students preparing for international business operations roles.

Student workload

There will be total of 81 hours.
- 20 hours for lecturing and in-class activities
- 53 hours for Individual or teams activities
- 8 hours for presentations

Assessment criteria, satisfactory (1)

The completed market entry strategy, final exam and classroom performance are of a passable level in terms of knowledge, skills and further professional application.

Assessment criteria, good (3)

The completed market entry, final exam and classroom performance are at a good level in terms of knowledge, skills and further professional application. The student demonstrates an emerging ability for autonomous professional development in the field of study.

Assessment criteria, excellent (5)

The completed market entry strategy, final exam and classroom performance are at an excellent level in terms of knowledge, skills and further application. The student is clearly capable of autonomous professional development and the application of his/her knowledge and skills in the field of study.